Bearing Swivel: The world’s first stainless steel self-lubricating swivel. The swivel never gets stuck, eliminating leash tangles. Its also virtually unbreakable.
DNA Flex Mould: The world’s first mould / cord connection to absorb wave impact. Increases flexibility and strength and reduces breakage.
Surefire Release: The world’s first urethane coated, permanently upright release tag. Easy release every time and very handy in an emergency.
Urethane Cord: Urethane was first introduced into the market by Creatures in 1975. Regarded ever since as the worlds best cord material